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Downtown Alive! Will Host a Series of Virtual Concerts to Benefit Local Musicians Starting This Friday

Downtown Lafayette Unlimited, the non-profit organizers of Downtown Alive!, will begin a new initiative this Friday in response to the ongoing coronavirus emergency. The project, called DTA! House Sessions, is a series of virtual Friday night concerts that will bring the music of local musicians into the homes of music lovers from across Acadiana. The House Sessions will help to raise money for Downtown Alive! musicians and others who have lost out on income due to canceled gigs.

The first DTA! House Session will feature a live performance by Lane Mack this Friday, March 27, at 7:00 PM. The performance will be broadcast via the Downtown Alive! Facebook page as a live video and will be shared on the Downtown Lafayette website and social media channels following the livestream. Audience members will be encouraged to leave tips for Lane Mack & The Balladeers; purchase DTA! Merchandise (of which a portion of sales will go to local musicians); or donate to the Lost My Gig Fundraiser coordinated by Social Entertainment, The Current, Acadiana Center for the Arts, and Downtown Lafayette Unlimited.

“Downtown Alive! is a cultural institution in the Lafayette and Acadiana community,” said Anita Begnaud, CEO of Downtown Lafayette Unlimited and the Downtown Development Authority. “We were bummed to cancel the Spring season of DTA!, but our non-profit organization has pivoted to providing support for Downtown businesses and musicians who are suffering during these unprecedented times.”

“Providing an outlet for the community to ‘come together’ using social media to support our local musicians and enjoy some incredible music is the least we can do right now to help keep the community united.”

Downtown Alive! presenting sponsor, Evangeline Maid has also gotten involved by pledging to donate coveted Evangeline Maid gear to the first three people who donate or tip during the live feed. In order to win, viewers must simple post an image verifying their contribution, and the first three to do so will receive an Evangeline Maid hat or T-shirt as a reward for their support of local musicians.

We encourage the community to make it a family event by gathering around the phone screen, laptop, computer, or TV screen where the live feed can be cast. Tune-in at 7:00 PM on Friday night and enjoy Lane Mack’s soulful and rocking sound that is sure to get you dancing around the living room! Where to watch:

Downtown Alive! is produced by Downtown Lafayette Unlimited and presented by Evangeline Maid, bakers of quality bread products who have served the Acadiana region for over 100 years. Companies like Coca-Cola of Lafayette, Lafayette Utilities System (LUS), Super 1 Foods, Lowry’s Printing, Element Event Productions, Potty Girl, Townsquare Media, and Delta Media all contribute to making Downtown Alive! possible through their support.