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Goodwill Rebrands With New Logos

Lafayette, LA —This year marks 30 years that Goodwill has been serving Acadiana through its various programs. As part of their new vision for 2020, the nonprofit has rebranded itself with a slight name change and two brand-new logos.
Previously known as Goodwill Industries of Acadiana, the organization will now be referred to as Goodwill Acadiana. In order to reflect the fresh identity, two original logos were created and introduced for the new year. One logo is a generic Goodwill Acadiana logo featuring the new orange and blue color scheme, and the other is a special 30th anniversary logo that will be used exclusively this year. In addition, an updated website will be released in the near future. The branding overhaul is a part of the nonprofit’s new vision and direction, and mirrors Goodwill’s growth going forward.
“We are honored to have been serving Acadiana for the past three decades, says President and CEO, Deacon Ed Boustany. “When brainstorming and planning for the future of Goodwill Acadiana, we wanted to have a visual representation of our willingness to grow and improve as the needs of our community continue to expand. We are always moving forward and plan to increase our ability to aid our neighbors for another 30 plus years.”
Goodwill Acadiana was born following the State of Louisiana’s decision in 1990 to cease funding for sheltered workshops. The Board of Directors for the sheltered workshops had to choose between closing the facility or transferring management elsewhere. Working closely with Goodwill agencies in New Orleans and Sarasota, Fla., the decision was made to send two Goodwill missionaries to Lafayette. They took over the failing workshops and integrated them into what would eventually become Goodwill Acadiana.
Since its inception in 1990, Goodwill Acadiana has provided a number of free services to the community in an effort to help those who are unemployed and underemployed. These programs include HiSET classes, employment support, and crisis assistance. There are qualified and trained teachers on staff who help adult students to prepare to take their HiSET exam. Additionally, our services personnel include employment specialists who help people with resume writing, cover letters, and job leads. Several retail stores throughout Acadiana have job connection areas individuals can utilize for career services and access to computers with internet. Goodwill Acadiana also helps people with disabilities obtain sustainable employment at businesses around the region.
For more information about Goodwill Acadiana or its services, please visit our website at or contact us at 337-261-5811.