The Public Relations Association of Acadiana hosted five local social media influencers for a panel discussion this afternoon.
The trendy term “influencers” refers to social media users who develop a large following and become an attractive commodity for advertisers.
Panelist Sophia Spallino explained how much effort she puts into growing her audience.
“I work a nine to five job two days a week. so, on those days, i might put in two to four hours in. on other days, i put up to ten hours in. it takes two to ten hours a day of being active and being authentic and sharing your real world with people everyday. that’s what it takes.”
Spallino has more than 12,000 followers on Instagram. She says the key to keeping her social media followers is constant content and always engaging with her audience.